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Why You Should Consider a Custom Printed Banner for Your Business

Feb 15th, 2021

Custom printed banners can have many benefits for your business. They serve as an easy, cost-effective, and powerful way to market your company to prospective customers. You can boost your revenues and increase client foot traffic as well.

Why You Should Consider a Custom Printed Banner for Your Business

Here, we will discuss why you should consider using custom printed banners in order to advertise your products and/or services.

The Numbers

According to the Outdoor Advertising Association of America, every out-of-home ad dollar that a company spends will yield or translate into nearly $6.00 in revenue. Also, when out-of-home is amalgamated into the media mix, digital search effectiveness increases by over 40%. As for print, it enjoys an increase of roughly 14%.

Virtually every business in the market will benefit from custom printed banners. In fact, 15% to 45% customers shop merely on impulse, depending on the type of business involved. In order to trigger impulse purchases, you will need to use signage to motivate them. And what better way to motivate your customers than with custom printed banners that speak to your brand and corporate values?

According to Brandon Gaille’s website, new research has found that 85% of your clients live within a 5-mile radius of your company. This means that they will come across your banner anywhere from 50 to 60 times a month.

If you own and operate a local enterprise, then it makes sound business sense to create custom printed banners. As mentioned, they will likely generate $6.00 for every dollar that you spend on them, so they are a quick, easy, and convenient way to increase revenues.

They are Very Cost-Effective

If you want to promote your business using cheap yard signs, then you will have very limited real estate space available. Conversely, billboards offer more marketing real estate to work with, but they are very expensive.

With custom printed banners, however, you get the best of both worlds. You will enjoy plenty of marketing real estate at an affordable price. The goal is to grab the attention of the prospective customer long enough for them to read and internalize your message. In fact, banner printing is so economical that you can print multiple banners to further increase your reach. You can print 5 to 6 custom printed banners for the same price of a single billboard.

To illustrate, billboard advertising will cost between $1,750–$4,250 in small to medium-sized cities in the country. In stark contrast, you can print ten 3 x 8 foot banners for roughly $700, which is a fraction of the cost of a typical billboard.

Enjoy Unrivalled Exposure

The number of options for custom banner distribution are almost limitless. You can hang your banners from overhead poles, near several heavily trafficked intersections, or along road routes in the vicinity.

You can also erect them on windows or storefront walls. You can place them near the stores of your top competitors as well if you want to persuade customers to switch to your products and services.

In the end, you will want to place them in areas that your target demographic will frequent on a regular basis. Perform some market research in order to determine the best strategic locations. Try to obtain maximum exposure and impact at a minimal cost in order to maximize your return on investment.

To illustrate, let us imagine that you wish to place your banner near a busy intersection that generates around 2,000 cars a day. Over a 30 day period, your banner may generate a total of 60,000 views at the end of the month. If you were to pay $60 for that custom banner, then your cost per view would amount to under a cent.

If you were to print 10 banners instead of 1, then you would generate over 600,000 views per month for only $600 total. You will be hard pressed to find another marketing medium that can help you get such exposure for a very low cost.

They are Durable

A flyer is almost useless if it gets blown away in a few days. Paper may be cheap, but it is also rather flimsy. The promotional banners that are designed today are truly state-of-the-art. They are designed to last for a very long period of time so that clients get their money’s worth.

Most are also waterproof and tear-resistant, so they can survive much of what Mother Nature throws at them with relative ease.

They are Versatile

If you want a larger than life sign in order to quickly grab the attention of your customers, then you can print a monolithic banner that can easily be seen from the freeway. Or, you can print several smaller banners and place them in many key locations. In the end, both indoor and outdoor banners will allow you to say what you want where you want. The possibilities are virtually endless when you are working with custom printed banners.

Do you have a new sale coming up that you want to market in a unique way? Then create a one-of-kind custom banner to generate buzz. Is your company in the process of a merger or a brand change? Then use a custom banner that includes the new company slogan or logo.

In sum, custom printed banners serve as a quick, affordable, and easy method to market your products and services in creative and unique ways.

Club Ink

Club Ink has over 30 years of experience in custom banner printing. We will design, print, and deliver the custom banners that you need in a fast, beautiful, and economical manner. If you would like to learn more about the benefits of custom printed banners, then please visit our website or give us a call at 416-694-1996.

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