Designing and printing a custom banner for your business is something that should not be taken lightly, as there are many factors that you need to consider in order to maximize your probability of success. In some instances, you may need to print a custom banner for a client of yours, and you will want to make an excellent first impression in order to help promote customer satisfaction as well as customer delight.
The best banner design involves many steps that even seasoned designers sometimes omit. It’s also important to note that banner ads need to be easily viewable from a long distance, such as from the highway, and the text needs to be persuasive and visually appealing in order to attract potential customers. Here, we will discuss some useful tips that you may wish to follow in order to create exciting, creative, and engaging banner ads for your business or for your clients.
Deciding the location of your banner ad should be the first thing you do before any design elements are discussed. In fact, it can be argued that the entire design of your banner will be influenced by where you intend to set your banner, and the colour scheme for your banner may also be determined by where you decide to place it. You should select a colour scheme that’s a bold contrast with the surrounding scenery.
Use Large Text Whenever Possible
Banner ads are different in many ways, but arguably the biggest differentiator between banner ads and other forms of marketing, such as flyers and leaflets, is that they are designed to attract the attention of potential customers from a distance. When selecting text size, select a size that will be large enough that your message can be read from a great distance without having to make much effort.
Choose Bold and Legible Fonts
The weight of the text, as well as the type of font that you opt to go with, is also of the utmost importance. While it may be tempting to go with a font that is flowery or italic, your priority when selecting the font should be readability above all else. The general rule of thumb is that serif fonts should be avoided when designing banner ads, as bold sans-serif fonts tend to be easier to read; note that this is a general rule and not absolute.
If you would prefer to select a serif font for your banner ad, we would highly recommend going with Times New Roman, as it is a classic font that is readable and is often used in newspapers and other mediums due to its simplicity. Again, there are many different fonts to choose from, so select a font that speaks to you and will have a positive impact on your potential clientele.
Keep Things Simple
When it comes to designing a banner ad, less is often more. Your primary objective should be to keep the message as simple as possible in order to avoid overwhelming or even confusing your potential customers. In fact, the majority of the most successful banners were successful because they only used a few, succinct words to convey their message. This approach makes sense, as banner ads need to convey a message in the shortest amount of time possible; people who drive or walk by a banner ad do not have a lot of time to read.
When evaluating or reviewing your banner ad’s copy, try and eliminate any superfluous words or sentences, and only focus on what exactly needs to be conveyed when writing the content for your ad.
Use Premium Photos and Graphics
Marketers often claim that a picture speaks a thousand words, and that adage holds true when designing banner ads. The goal is to use mesmerizing or visually appealing graphics or photos to quickly grab the attention of passersby and hold it for enough time to get the message across.
Your graphics should serve as the focal point of your banner ad, as they can help drive your message home in a way that text alone may be unable to do so. At the very least, using high-quality graphics and photos helps to communicate emotions, reinforcing your message without the need for additional copy.
Choose the Right Colours
Studies have found that different colours have different connotations or emotions associated with them, so you will need to pick colours for your banner ad according to the emotion or emotions that you wish to evoke in your readers. Your colour choices are paramount, as they are the very first thing that people will notice when they glance at your ad.
Ensure that your colour scheme is suitable or you may quickly lose the interest of viewers. It is also important to note that different colours have different associations, depending on the country and culture, so you need to understand your target audience and their values before you select colours for your ads.
For instance, the colour red is associated with love and passion but also anger and danger. Red is also considered to be enticing to virtually all audiences and is arguably the most powerful colour in the visual spectrum. It should be used sparingly, as it has even been found to stimulate hunger.