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Things to Consider When Designing Banners

Aug 19th, 2019

While there are many companies that provide digital printing and signage services, deciding on what banner design to go with can be a difficult decision to make. There are literally hundreds, if not thousands, of different options that are provided by the custom vinyl and digital printing industry, so you may become overwhelmed by the number of options at your disposal. However, this doesn’t have to be the case, as there are a few general things that you may want to consider when you are designing your custom banner for your company or for your client.

Things to Consider When Designing Banners

Colour Matters

The colours that you choose will have a big impact on the visual appeal of your banner and could be the difference between someone ignoring your ad or taking the time to stop and read it. You should choose a colour scheme that will help your ad stand out, as people have become saturated with all the visual stimuli they are bombarded with on a daily basis.

However, you also don’t want to go overboard with your colour palette, as you do not want to overwhelm or disorientate your viewers either. The psychological effects of different colours should also be considered, as different colours may mean different things in different countries and cultures. In other words, colour is a subjective force, and you need to select colours that will appeal to your target demo in order to maximize the effectiveness of your ad.

For instance, the colour red can evoke feelings of love and passion, but can also trigger more negative emotions or reactions, such as anger and hunger. Moreover, the colour orange tends to be associated with vitality, while the colour blue tends to have a calming or sedating effect on most people. You should speak to a colour expert or designer in order to help determine which colours will have the most influence on your targeted viewers when they see your banner ad.

Choosing the Right Font

While colour selection is very important, you should also consider the content of your ad. The content of your ad should be very easy to read, especially from a long distance, as these banners tend to be seen from afar, such as while driving on the highway. The font that you choose for your banner ad should also be easy to read, not only from a long distance but also up close as well.

In terms of the number of fonts you should use, we would recommend that you do not exceed two font types or combinations for a single banner ad. The text should also be kept to a bare minimum, as most people who view a banner ad don’t have the time, or simply don’t want to, read a paragraph or several sentences on an ad. Given the fact that you only have about 4 seconds to make a good impression, the goal is to capture the interest of your viewers as quickly as possible.

Use Striking Graphics and Visuals

It is commonly believed by many marketers that a picture speaks a thousand words, so you should follow their example and consider using visually attractive graphics and visuals for your banner ad. The visuals that you use can also succinctly convey your marketing or branding message in a way that ad copy simply cannot.

Again, you only have a few seconds to capture and hold the attention of your viewers, so your ad needs to use eye-catching graphics and photos in order for it to stand out amongst a glut of competitors. U use only high-resolution graphics and visuals for your ad so that your banner ad comes across as professional.

Identify Your Key Demographic

You need to understand who your main audience is before you design your banner ad. After all, different audiences have different needs, values, and preferences, so you need to design an ad that speaks directly to their needs or you’ll fail to persuade them to choose your products or services.

For instance, a younger demo may respond differently to certain colours, buzzwords, texts, fonts, and graphics when compared to a middle-aged demographic. Male and female demographics may also respond differently to different words, fonts, photos, and colour schemes, so you will need to perform a sufficient amount of research on your target audience before you design a custom banner ad.

Decide Where it Will be Used

Before you decide on the layout and design of your banner ad you will need to determine where it will be used. For example, if you are planning on displaying your banner ad at a local trade show or exhibit, then you should include the most important details at the top of the banner, as it is more than likely that many chairs, tables, and boxes will be set in front of your banner ad, obscuring the bottom half of it.

If the banner ad is designed for your primary business location, and you are certain that nothing will impede people from seeing the entirety of it, you can add virtually anything to your ad and place your content wherever you wish. Just remember that less is more when designing banner ads, as you do not want to overwhelm, confuse, or disorientate your audience.

To learn more about making a custom banner ad for your business, call Club Ink at 416-694-1996 or contact us here.


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