There are literally hundreds, if not thousands, of fonts to choose from. However, not all fonts are created equal. Some have more benefits than others, especially when branding is a top priority. The way that your words are presented will have a monumental impact on how your message comes across to your customers. Here, we will discuss banner printing, and why font choice matters in banner design.
Banner design may cause issues if you are not aware of the fundamentals. If you are thinking of going with a custom banner design, then the font that you use should be viewer friendly. The viewer should not be required to shield their eyes or squint in order to read your message.
Less is More
Avoid colours with too much pop or flair. Keeping things simple is usually best when deciding on which font to go with for your banner. The target consumer should be able to see your message easily from a great distance.
We would recommend clean lines and letters that are normally spaced. Lucida, Verdana, and Arial are just some fonts that are easy to read. You will also be able to choose from multiple rounded as well as block fonts. Banner printing is a fine art. Work with your design team in order to find a font that best speaks to your company’s values and goals.
Fonts to Avoid
Fonts that are illegible or outlandish will not work. Examples include fonts that are too thin, too thick, or very bold. Fonts that are far spread out or too condensed will also not work. Bernard, Algerian, GiGi, and virtually all script fonts will cause issues for your custom banner design and should be avoided if possible.
A design flaw may prove disastrous in some cases. The last thing you want is for a target customer to miss your branding message entirely because your font had too many interruptions or wasn’t clean enough.
Fonts aren’t Simply About Words
The perceived meaning of your messaging can change depending on the font that you use. Shapes are actually multi-sensory, meaning they affect more than one sense. The font that you use will likely elicit certain emotions in the person that reads your message. Fonts can even have the power to subconsciously affect our spending behaviours. They may tell us where to go and what to purchase without us even being aware of it.
In sum, fonts have the power to influence our thoughts, emotions, and behaviours, so you should take the time to find the one that will most likely persuade readers to learn more about your business.
The Right Font Can Boost Your Credibility
Some studies have found that a person will form an impression of someone, or something, within 4 seconds. Due to this knee-jerk reaction, your font will need to not only grab the prospect’s attention quickly, but also hold on to it long enough for a conversion to be made.
Having a formal look will help boost the credibility of your business. For example, Helvetica is a formal font that may help exude class or prestige. Conversely, a more whimsical font, such as Comic Sans, may backfire. The reader may not take your business seriously if you use a zany font, or may think that you are an amateur or start-up business that does not know what it is doing.
One thing to remember is that your font should reflect your corporate culture, values, and objectives. For example, if you own a law-firm, then your font should be more formal and professional looking than conventional fonts. However, if you own a clown college or work at a catering company for children’s events, then perhaps a more whimsical font may be the best way to go.
In the end, certain fonts are considered more trustworthy than others. If credibility is your top priority, then go with a formal font. However, if you want to elicit feelings of happiness or nostalgia, then a more outlandish font that stands out may be the better choice. In sum, the font that you select should draw customers in instead of repel them.
Audience Recall Matters
If you use a typography that is customized for you, then people are more likely to remember it, as it will be unique. They will likely associate your brand with the font that you use, which helps create brand awareness.
If you are in an industry that has a lot of competition, then you will need to do everything in your power to stand out amongst a glut of competitors. An easy and effective way to stand out and not be seen as a generic or mediocre company is to use an unique font.
Just remember that readability is very important. Negligent use of typography can waste thousands of dollars on advertising efforts. Avoid a cluttered or cramped presentation, as people who struggle to read your message will likely ignore it and look to your competition for their needs.
Once you have found your perfect font, you should try and create a harmonious design. The right font will provide a consistent and professional aesthetic that will promote uniformity and familiarity.
Try and use the same font for all of your marketing efforts in order to create a consistent theme. Unifying your marketing strategies will actually help make your branding more memorable than the branding used by your competitors.
If you are interested in banner printing in Toronto or require personalized font designs for your marketing campaigns, then please visit our website.
Club Ink has been providing custom banner and vinyl printing services in Toronto for over 3 decades. We provide project consultation services, as well as one-of-a-kind prints and short-runs if needed. To learn more about our banner printing services, please call us at 416-694-1996 for a free, no obligation quote and consultation.