Roll-up banners are a perfect way to advertise your product and promote your brand at trade shows and other events where your prospects and customers congregate.
But simply throwing up a banner is not always enough to capture your audience’s attention. There are a number of best practices you need to follow if you want to make your ad stand out from the crowd and get noticed by potential customers.
Below are 11 tips to keep in mind when making a roll-up banner that will grab people’s attention and promote your product or brand.
- Decide what size your banner should be
Roll up banners come in a wide variety of sizes, and which one is right for you will depend on your needs.
If you’re going to a trade show and need a banner that you’ll combine with other advertising assets (read number 9 below to find out why you should), then you’ll want to keep your banner size relatively small.
But if you plan to place the roll-up banner as a standalone advertisement, then we recommend a larger size since it will need to be as eye-catching and impactful as possible.
- Keep your design aesthetic consistent
Your company or brand probably already has an established design aesthetic—a combination of colours, fonts, typography, images, and other graphic design elements that make it recognizable to your prospects and customers.
Make sure that your roll up banner is in line with this aesthetic so that it will be instantly recognizable. Ideally, people will know exactly who and what your banner is about at first glance; keeping your design aesthetic consistent allows the viewer to instantly associate your banner and message with your company or brand.
- Follow font, text, and spacing best practices
The art of combining text and spacing in an appealing way is called typography, and it’s an essential element of any banner. Since you’ll be following the design aesthetic that’s consistent with your brand’s logo, you’ll want to make sure that the font treatments you choose complement (rather than clash with) the colours, images, and fonts in your logo.
Typography is a distinct field of its own, but the basic rules and best practices are easy to understand. Make sure your typeface is easy to read, leave lots of negative space to make each word stand out, and choose a font that evokes the right emotion for your product, brand, or message. For instance, some brands will want a font that’s friendly and approachable, while others will opt for one that’s strong, sturdy, and dependable.
- Use colour effectively
Colour is a crucial part of the design, and combining colours effectively can help your banner and message stand out from the crowd.
Your design aesthetic likely includes colours you’ve used before, so your best bet is to use those that fit within that scheme. Consult the colour wheel when choosing colours that complement your existing aesthetic, and remember that for fonts, it’s generally easier to read dark fonts on light backgrounds.
It’s also good to keep in mind that each colour impacts the brain differently. Just as you’ll want to choose a font that conveys the right emotion for your brand, you should do the same with colour. You can read this guide for an overview of the way each colour impacts the emotions of your viewers and potential customers.
- Use high quality, high-resolution images
Images are crucial for catching the viewer’s attention, especially if you’re using your banner to advertise a specific product. But in order to look good on your banner, you need to use images with a large file size that will look crisp when printed.
The best practice is to use images that are at least 300 dpi (dots per inch) and saved in CMYK (meaning they include cyan, magenta, yellow, and black) format rather than RGB (which only includes red, green, and blue).
We can assist you with image printing and give you the exact specifications that will work for your specific job.
- Design from top to bottom
On a page (whether printed or a webpage), the reader’s eye goes from left to right. But on a roll-up banner, the reader’s eye starts at the top and moves downward, so you should design your banner with that in mind.
Put your most important messaging in the top half of your banner and any supplemental messages at the bottom. That way, if a reader only scans your banner quickly and then looks away before reaching the bottom, they’ll see the most important message before their eye leaves your banner.
- Make sure your logo is on top
Speaking of putting the most important things on top, number one on your list should definitely be your brand’s logo.
While you may want to use a roll-up banner to promote a specific product or service, the ultimate goal of every banner you print is to improve awareness of your brand and its offerings. Make sure your logo is at the very top, so prospects and customers will see it first.
The other advantage of putting your logo at the top is that it introduces your design aesthetic right away. Since your typography, colours, and images will all be in line with this aesthetic, they’ll reinforce and strengthen your brand in the minds of your prospects.
- Opt for vinyl banners to maximize their resilience
To get the maximum value out of your banner, you’ll want to be able to use it again and again. Vinyl banners are extremely resilient and can be rolled up, shipped, and stored without being damaged.
- Combine your banner with other assets
While a good banner can stand out and catch the eye of prospects on its own, it is most effective when combined with other pieces of marketing collateral.
For instance, at trade shows where there’s lots of competition for attention, a single roll up banner may be overlooked. But a booth that’s decked out in other signs, table covers and pop-ups and promotional material—all with the same design aesthetic and feel—will be nearly impossible for anyone to overlook.
- Test multiple designs
Designing a banner from scratch can seem daunting at first because it’s hard to know which design elements will be most effective. For best results, try designing two banners for the same product/service, and test them at different times. You may find that one design draws a lot of attention and success, while another design touting the same products or features is less effective.
- Measure their effectiveness
Make sure to measure and record the effectiveness of each design. By taking notes on what works and what doesn’t, you’ll be able to iterate and incorporate the winning elements into each banner you make in the future, ensuring that each one you create is better and more effective than the last.
Roll-up banners are a great form of “set it and forget it” advertising. If you use the tips listed above to create a banner that’s eye-catching and effective, then you can display it proudly, knowing that you’ll catch the attention of your audience.
To learn more about making a roll-up banner for your business, call Club Ink at 416-694-1996 or contact us here.