If you are just getting an online store or small business up and running, you have likely given some thought to advertising and marketing. Advertising and marketing can sometimes be used interchangeably; after all, they seem to have the same goal: to sell more products or services. But are they really the same?
Are Advertising and Marketing the Same?
The short answer is no, advertising and marketing are not the same. Sure, they are related to each other, but they are very different. Successful companies have strategies for both. If you are getting a business off the ground, it’s important to know the difference between the two.
In terms of providing a bigger picture, it is useful to think of advertising as one component of marketing. Advertising is often thought of as one slice of the marketing pie.
Marketing is all about preparing your product or service for the marketplace. Marketing is what defines your brand (but again, marketing is still used to “market” individual products or services as well).
In order to market your product or service, you must know who your target audience is and how they will be able to use your product. Elements like colour and logos are then used to align your product with your target audience.
Here’s an example: If you wanted to sell a meatless hamburger, you would start the marketing process by having an idea of who your target audience is (perhaps, for example, you will focus on the socially conscious millennial). Then, your marketing campaign would focus on highlighting your brand as eco-friendly and socially conscious.
In contrast, advertising is all about making your specific products or services known. Traditionally, advertising is done through print, television and radio, but more modern forms of advertising might include social media. There are also advertising banners or advertising billboards.
Think of the difference between marketing and advertising like this: marketing communicates why your product is the right fit, while advertising makes your product or service known about in the first place (again, advertising banners or advertising billboards can accomplish this).
Continuing our example from above, you might choose to advertise your meatless hamburger on social media given that most millennials are very social media savvy.
If you are looking to advertise your business through advertising banners or advertising billboards, consider Club Ink. Club Ink is one of the leading digital branding companies in the industry and has been serving top marketing and ad agencies for more than three decades. Contact us today for more information.