No matter the size of your business, it’s important to get your name out there. In order to attract clientele, there are certain measures a small business can take to spread the word about their services and – drum roll please – make a profit!
In order to advertise your small business there are two very important factors that you need to take into consideration:
- Not many people know who you are yet, and that’s okay. Advertising will change that.
- You don’t have to go broke trying to make your product or service known, but luckily there are cost-effective advertising options out there.
To make a name for your company in this economic climate, here are ways to advertise your small business:
- Business cards, letterhead and stationary tools:
If you haven’t had business cards made up, you need to get on that ASAP. Stationary items like letterhead, envelopes and anything you can hand out to potential customers are key ingredients to getting your name out there. Something tangible you can give to people you meet will help them get to know who you are and what your business does.
- Postcards and flyers:
The great thing about postcards and flyers is that you don’t have to actually mail them out. You can give them out or put them in people’s mailboxes. These items are a less expensive alternative to mailouts and offer tremendous advertising for your small business.
- Vehicle wraps:
There are mobile billboards that allow you to target pedestrians and other drivers. Commuters will see you driving by with your company’s logo firmly displayed across your vehicle. Mobile advertising done with vehicle wraps let you attract potential customers without doing anything besides driving around.
- Signs and sandwich boards:
Having an eye-catching sign outside of your office will attract people on foot who are passing by, as well as people in their cars. Sandwich boards also provide advertising for your small business because they can be placed on the sidewalk in front of your office. Remember that before putting sandwich board advertisements on sidewalks that these are sometimes considered public spaces depending on where you live. Check with your city council first to make sure you don’t need a permit.
Each of these options will get your name out there and provide advertising for your small business. They are cost-effective measures that bring you one step closer to running a successful and fruitful company.