Your prospective customers are being bombarded with ads just about everywhere they go, so you have to be intentional, strategic, and unique if you want to effectively connect with them. There are, of course, lots of ways to promote your events, but some strategies will work better than will others, and knowing what game plan to use will depend on your audience and the specific events.
While your promotional options are limitless, what follows are three sure-fire ways to promote your events. If you follow these suggestions, you’ll be able to effectively promote your events.
Wild Posting or Postering
Wild posting, or postering, is a guerilla marketing strategy that involves bombarding your target geographical area with posters so that passersby’s, whether traveling on foot or by vehicle, can’t help but notice them. Rather than relying on a large budget, wild posting taps into creativity to get your message across and to convince people to attend your events.
If you want to make the most of wild posting, you’ll need to put up as many posters in your target market as possible. However, a mass postering campaign is only part of the game plan because you also have to incorporate uniqueness so that people actually want to investigate further.
In addition to using the right techniques to put together an attractive poster that will attract the attention of many, you need to ensure that your message is clear enough to be understood right away. Of course, it also needs to be unique enough to stand out from the other posters out there.
Facebook events is a great social media promotional technique. Leveraging the power of Facebook events, you can allow those who plan to attend to assist in telling others about your event. As soon as you register an event, you can tap into Facebook Advertising Event Response ads to promote your event. Facebook audience targeting will give you the powerful tools you need to specifically target the sort of users who are most likely to want to attend the type of event you’re advertising. Targeting parameters you can use include, but are not limited to location, general demographics, and custom audience.
Once you figure out the target market you want, you can use Facebook ads. This will involve coming up with ad copy that Facebook will then automatically combine the event image and event particulars that you previously entered when creating the Facebook event. You’ll be able to decide how much you want to spend on the entire campaign.
Social network groups represent a great way to reach out to like-minded people. LinkedIn groups are a great example of the potential of promoting your events to group members who might be interested. The great thing is that people in these network groups can share your posts with those who they believe might be interested in attending, and this will maximize your promotional efforts.
Whether you choose to use wild posting, Facebook events or networks, you can effectively promote your events and get people to come out and support them.