Club Ink Blog

Marketing is a critical investment for businesses, but not all campaigns drive the same results. Sticker marketing, however, is a powerful tool that often gets pushed aside in favour of the digital medium – although stickers can drive a huge amount of brand awareness. Here’s what makes custom stickers such an effective part of a marketing campaign: Increases Visibility Through…

The design of wanted posters in the Old West are iconic. A bold “WANTED” at the top with the picture of a cowboy with a moustache often come to mind. Although the Wild West was well over a 100 years ago, it’s the wanted posters that have lasted the test of time. Let’s explore what made them so iconic and…

When talking about movies, it can be easy to overlook the movie poster used in their promotion campaigns. However, movie poster design can directly drive ticket sales and become iconic in their own right. For example, most of recognize poster for Jaws, even if we haven’t seen it. These examples of movie posters from the last 50 years are both…

As we become increasingly become a more digital world, traditional print magazines have had to adapt. That’s why editors are embracing the online medium in order to generate clicks and build their audience. But just how are digital editors doing it? How Digital Editors Are Bringing Their Print Magazines Into The Modern Age Making a Story Look Different While Still…