Events can serve as great way to create brand awareness and make connections in the industry. But, in order to do that, you have to stand out from the crowd. Here is how to do that. The Basics: Make Your Booth Visually Unique If you want to stand out an event, your booth has to be visually different from those…

There is no question that direct mail campaigns can be successful. The key is to implement them in such a way that you stand out from junk mail, the flyers and so on. Here are 5 tips. Be Strategic: Target the Right Customers Many businesses make the mistake of sending out direct mail to any customer within a specific postal…

Advertising banners and billboards can radically increase the visibility of your business. But, if your banners and billboards aren’t adequately protected, your outdoor signage can be damaged by the elements. The sun, for example, can fade your advertising billboards. This can decrease your outdoor signage visibility and the overall effect of your outdoor signage as well. There’s also the cost…

Brand refreshes keep your business relevant. The best companies out there do them. Perhaps you are noticing that your brand is becoming indistinguishable from others in your market or maybe your graphic elements look stale or outdated. These are all great reasons to consider a brand refresh. With that in mind, here are four tips. Freshen Up Your Brand’s Strongest…