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Club Ink Blog

Is Sublimation Printing Sustainable?

Jul 26th, 2017
Sublimation And Printing Sustainability

Sublimation printing has lots of obvious benefits, perhaps most significantly the fact that dye sublimation results in photo-quality printing with no loss of resolution or image clarity. The results are always amazing and will suit the needs of even the most discerning clients. However, what is often overlooked is the environmental impact of sublimation printing. Many printing methods create additional…

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How to Determine the ROI of Your Offline Branding Campaigns

Jul 19th, 2017
Determining ROI Of Offline Branding Campaigns

When it comes to digital branding campaigns, there is an abundance of statistics that can be collected and dissected in order to determine your company’s return on investment (ROI). Digital marketing usually collects the data directly for you and often even displays it in easy-to-read and easy-to-understand formats. However, when it comes to offline branding, such as advertising banners and…

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What Is Event Branding?

Jul 12th, 2017
Event Branding

Event branding is an integral part of creating brand recognition. It’s easy to think of event branding as being exclusively for large companies, but this is not the case, and event branding has actually become an integral part of a successful marketing strategy. While it is important for larger businesses to use event branding in order to continue brand building…

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Logo Design V. Branding: What’s the Difference?

Jul 5th, 2017
Logo Design Versus Branding

A common mistake often made by young companies is confusing branding with logo design. It’s not uncommon for the two to be used interchangeably, suggesting that many business owners think of them as one and the same. Logos In reality, your logo is just one part of branding – an important part, of course, but still just one aspect of…

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