Minimalism is a design term that has become part of the popular vernacular over the past few years as a way to describe something that has stripped away all unnecessary elements, leaving only the essence of an image, work, or even living space. The goal of minimalism is to give something the appearance of simplicity, which in actuality, has received…

Advertising is the time-honoured way in which human beings have gone about informing other human beings that they have a product or service to sell and why it brings value. Some advertising campaigns are highly memorable and live on in popular culture as stand-alone statements or pieces of entertainment that transcend the product or service they are trying to sell.…

Duotone is simply the use of two colours and it is one of the major emerging image trends in web design. The effect uses a pair of colours to create an image that is colourful, vibrant and unique. With thousands of different formatting styles and combinations possible, you can create something original and eye-catching by simply playing around with the…

Whenever you are advertising your business, whether you are at an exhibition, a conference, or anywhere in public, your banner is going to be immediately visible, or invisible, depending on how you go about designing it, to passersby. Below are 5 tips for choosing the right banner design to attract attention and business. The type of banner you use should…