Every company worth its salt should have a logo. A logo serves as a graphic representation of the company name and business, and is designed for consumer recognition which drives sales. It’s a calling card, if you will, that can be left in any medium to remind consumers of your business, and can be placed anywhere: from greeting visitors to…

Although digital marketing is de rigueur in today’s business world, the power of your advertising will double down when used in conjunction with other media. So, yes, you definitely should set up and develop a search-engine-friendly website for your business (hello SEO!), post your profile/page on the many social media platforms (LinkedIn, Facebook, Google Plus, Twitter), get yourself listed in…

Although digital promotion for events can be less expensive, so many marketers have swarmed this channel in recent years that having your message stand out in the crowd and be noticed is tough. Instead of trying to get seen through the massive amounts of online noise, consider some of the tried-and-true traditional ways of promoting an event – they are…

As a pedestrian and driver, you have probably had first-hand knowledge of the efficacy of banner advertising. Banner advertising works! This marketing channel is especially effective for promotion within a specific geographic area since you can place your banner exactly where it will attract your target audience. Banners are used for promoting anything, from events to special sales to companies’…