Marketing is a critical investment for businesses, but not all campaigns drive the same results. Sticker marketing, however, is a powerful tool that often gets pushed aside in favour of the digital medium – although stickers can drive a huge amount of brand awareness. Here’s what makes custom stickers such an effective part of a marketing campaign: Increases Visibility Through…

The design of wanted posters in the Old West are iconic. A bold “WANTED” at the top with the picture of a cowboy with a moustache often come to mind. Although the Wild West was well over a 100 years ago, it’s the wanted posters that have lasted the test of time. Let’s explore what made them so iconic and…

When talking about movies, it can be easy to overlook the movie poster used in their promotion campaigns. However, movie poster design can directly drive ticket sales and become iconic in their own right. For example, most of recognize poster for Jaws, even if we haven’t seen it. These examples of movie posters from the last 50 years are both…

As we become increasingly become a more digital world, traditional print magazines have had to adapt. That’s why editors are embracing the online medium in order to generate clicks and build their audience. But just how are digital editors doing it? How Digital Editors Are Bringing Their Print Magazines Into The Modern Age Making a Story Look Different While Still…

Recreational sports team uniforms often draw inspiration from mainstream sports and fabric printing services are taking note. That means a shift toward an authentic look using traditional colours, while incorporating a modern twist. With that in mind, here are the hottest trends in rec sports team uniforms at the moment. The Authentic and Traditional Are In It was not always…

Step and repeat banner stands and backdrops are the promotional pieces that you may see at various media events like red carpets, where attendees are posing in front of a banner with various logos printed on the posters. In other words, step and repeat backdrops are basically logo walls. As you will see, events with step and repeat backdrops are…

Swag is a staple at trade shows and other events and there is a good reason for that: swag sells. In fact, according to the PPAI, swag is basically like the gift that keeps on giving. In fact, the PPAI found that swag generates at least 52 impressions over the course of the year, and that’s only if the person…

While there are a number of ways to advertise your business and generate leads, branding a company vehicle via auto decals is very effective, while also being highly economical. With this in mind, here are three reasons why you should consider sprucing up your company vehicle. Boosts Brand Awareness Businesses must take every opportunity they can to boost their brand…

Events can serve as great way to create brand awareness and make connections in the industry. But, in order to do that, you have to stand out from the crowd. Here is how to do that. The Basics: Make Your Booth Visually Unique If you want to stand out an event, your booth has to be visually different from those…

There is no question that direct mail campaigns can be successful. The key is to implement them in such a way that you stand out from junk mail, the flyers and so on. Here are 5 tips. Be Strategic: Target the Right Customers Many businesses make the mistake of sending out direct mail to any customer within a specific postal…